Meet the HeartBrain*

For our purposes the HeartBrain is a single organ of perception and of visceral response. We know that decisions are made with both emotion and logic but we're hard pressed to determine which factor is the strongest in even in our own decisions.

A Story:

You put your product in a customer's hands and you've hit them in their HeartBrains. They leave your shop and meet a friend coming down the street. They have a conversation about your product. Now your customer is hitting THEIR friend in the HeartBrain.

Their conversation ends and the friend is coming past your doorway, is he or she now more likely or less likely to even come inside let alone purchase what you're selling?

This is how the HeartBrain works.  It shares, it influences and it responds...and it can effect how much or how little people buy what you're selling. And it's the collection of all the HeartBrains of every person who's ever heard of your business that make up your Brand.

Is your Brand even your own?